Although Nutella was created by an Italian company, Ferrero, the product is also a deeply rooted part of food culture in France – especially for breakfast and as a tea-time snack. So when the supermarket chain Intermarché decided to run a promotion with a 950 g pot of Nutella at EUR 1.41, it was bound to be very popular.
However… it was *way* more popular than the retailer expected.
From Words to Deeds: translation & the law 
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