Monday smile – Left is right but so is right

smartphoneRecent product design awards at International Forum Design have featured a new Chinese electronic smartphone. The launch video for the product is rather interesting linguistically.

The English translation of the Chinese features some mind-bending concepts…

  • Simplicity is hidden complexity
  • The essence of flat is super curved
  • Uncomfortable is the new comfortable
  • Right is right
  • Left is also right
  • No detail can be too detailed

And the “Star Wars”-style voiceover is the icing on the cake.

A more serious analysis of the Chinese-English translation can be found here (just a little hiccup in the title where the product is stated as a watch rather than a smartphone).


Credit: Thanks to the great blog Language Log for bringing this to my attention.



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