A brilliant contribution at the recent W2D2023 Conference came from Argentina via Carmen Olivetti, in the shape of a public information campaign aimed at raising awareness of the importance of translation.

Pretty sure it will make you smile – and admire their tactics.

The Colegio de Traductores Públicos de la Ciudad de Buonos Aires produced this fantastic video. One warning though – turn the sound down if you share an office… 😉

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See also the hard-hitting Canadian OTTIAQ campaigns here.