Monday smile – Duffingate

12221280153_bf27883593_cFollowing hot on the heels of cronuts, zonuts and doissants, I have discovered Duffingate – described as a a ‘David and Goliath’ trademark dispute between a small London bakery and Starbucks. It even inspired its own Twitter hashtag.

The “duffin” is a combination between a doughnut and a muffin. Starbucks launched their duffin having trademarked it, but almost immediately were swamped with complaints because a small independent bakery in London, Bea’s, had been selling duffins for several years.

Following the furore that ensued, Starbucks issued a statement promising not to stop Bea’s from selling their duffins.

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.