Monday smiles – Branding law firms as chocolate bars

Piment_4_detSince in some parts of the world readers will have been munching on chocolate this weekend, I thought you might be interested in this article published by the UK’s Law Society Gazette. It isn’t strictly speaking a Monday smile, because there is a serious side to the article – it discusses the need for law firms to make it easier for clients to differentiate between their services, and the fact that firms are not well known to the general public.

But I just loved… “Berwin Leighton Paisner was compared to Hotel Chocolat as the firm is top of the range“, and “Olswang was a bag of Minstrels due to its expertise in entertainment and Ince & Co was a bag of Mars fun-size – not too demanding, but big enough to have fun.”