Signage changes in Quebec

The major brands Walmart, Costco, Best Buy, Gap, Old Navy and Guess are taking legal action against the Government of Quebec. This follows language requirements issued by Quebec’s language watchdog, the Office québécois de la langue française, according to which firms either need to have a generic French name or to add an explanatory byline in French.

The legal issue revolves around this being simply a new interpretation of an old law¹, whereas according to the retailers, no new legislation has been passed.

Some companies have already complied – for example Kentucky Fried Chicken is Poulet frit Kentucky in Quebec.

Any views?


¹Section 63 of the Charte de la langue française.

4 thoughts on “Signage changes in Quebec

  1. Hope the businesses hold out…since in France Metropolitan they have not been able to prevail with MacDonalds, Marks & Spencer, IKEA, and so many more…in an environment where they are not endeavouring to fight against Anglicisms!!!

  2. Pingback: Monday smiles – Dogs (don’t) have to be bilingual in Montreal « From Words to Deeds: translation & the law

  3. Pingback: Monday smiles – Pastagate | From Words to Deeds: translation & the law

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.