As regular readers will know, I have quite a fascination with the wackier realms of business jargon. Hope you enjoy these…

WIDE-MOAT INVESTING / • noun

“Investing in companies with clearly defined, defensible, competitive advantages that are likely to last upwards of 20 years.” This is madness! What’s next? Profit?!

Source: U.S. News & World Report

UNDERCORN / • noun

A “unicorn” is a private tech startup valued at more than $1 billion. (Think Uber or Airbnb.) But the moment investors stop believing in a unicorn, its magic evaporates, and it turns into–an “undercorn.” Nope, I don’t get the pun either.

Source: Fortune

PRUNES / • noun

If unicorns are disruptive startups worth $1 billion-plus, then “prunes” are the companies they disrupt, which are “literally shriveling before our eyes.” Rather like these absurd metaphors.

Source: Lou Kerner

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The above extracts come from The Jargonator, a list of corporate buzzwords by Ben Schott at INC.

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You might also like this post about a Gobbledygook generator, or this one about a tool which calculates Gunning Fog readability scores.